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Why marketing to seniors is so terrible

Why marketing to seniors is so terrible | INTELLIGENT WORLD TODAY | Scoop.it
And yet by 2020, the world will have more 55-year-olds than 5-year-olds, and older people are expected to generate half of all urban consumption growth between 2015 and 2030. The U.S. Census Bureau has pegged 2035 as the year older adults will outnumber chil­dren for the first time in U.S. history. By 2060 in China, one in three people–or 487 million–will be over 60. As far as brands are concerned, that’s a lot of potential sales.
Al Cannistra's insight:

Demographics changing?  Or, are yesterday’s youth that were the target of marketeers simply fast becoming the largest marketing opportunity in history? It will be interesting to step back and watch millions targeted for billions!

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The 50 U.S. Neighborhoods and Cities With the Lowest Life Expectancy

The 50 U.S. Neighborhoods and Cities With the Lowest Life Expectancy | INTELLIGENT WORLD TODAY | Scoop.it
The bottom 50 cities and neighborhoods all have a life expectancy at least 13 years or less than the national average.
Al Cannistra's insight:

these life expectancy ages are frightening!

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