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Don Norman on how design fails older consumers

Don Norman on how design fails older consumers | INTELLIGENT WORLD TODAY | Scoop.it
WHAT OLDER CONSUMERS WANT AND NEED
As we age, we have more experience with life, which can make us better decision-makers and managers. Crystalized intelligence, it is called, and it gets better with experience. A caveat is that we often face physical changes that designers fail to account for into their work.
Al Cannistra's insight:

we are NOT as capable as our younger selves - on the physical side...   so what now?

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What will happen when 20 percent of the population is over 65?

What will happen when 20 percent of the population is over 65? | INTELLIGENT WORLD TODAY | Scoop.it
In Japan, they call it "rougai." In North America, the rage against older generations is about to get much, much worse.
Al Cannistra's insight:

this is going to be one really BIG challenge!

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