INTELLIGENT WORLD TODAY

WHAT OLDER CONSUMERS WANT AND NEED
As we age, we have more experience with life, which can make us better decision-makers and managers. Crystalized intelligence, it is called, and it gets better with experience. A caveat is that we often face physical changes that designers fail to account for into their work.

In Japan, they call it "rougai." In North America, the rage against older generations is about to get much, much worse.