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And yet by 2020, the world will have more 55-year-olds than 5-year-olds, and older people are expected to generate half of all urban consumption growth between 2015 and 2030. The U.S. Census Bureau has pegged 2035 as the year older adults will outnumber children for the first time in U.S. history. By 2060 in China, one in three people–or 487 million–will be over 60. As far as brands are concerned, that’s a lot of potential sales.
Demographics changing? Or, are yesterday’s youth that were the target of marketeers simply fast becoming the largest marketing opportunity in history? It will be interesting to step back and watch millions targeted for billions!
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